The Color of Money: Diversifying Your Donor Base - We Raise Foundation

The Color of Money: Diversifying Your Donor Base


Past Webinar

Philanthropy is shifting, and as our communities continue to become more and more diverse, it’s more important than ever to consider the new faces of philanthropy and the nonprofit sector. Diversity is a key component to a successful fundraising team. This can be seen in high quality teams of diverse talent as they walk in two worlds and become the bridge between donors and clients. As donors and the nonprofit sector are becoming more diverse, what is your organization doing to keep up with the changing times? Presenter Shawn Wills will share unique insights based on her work cultivating diverse donors and boards.

What you will learn in this webinar:

  • The importance of creating a diverse fundraising plan
  • Understanding philanthropic behavioral differences within cultures
  • Strategies for creating diversity within your organization (staff and board)
  • How to think outside the box (and your culture) in the development of programs to reach a broader donor base


Shawn Wills

Shawn Wills, a Certified Fundraising Executive (CFRE), currently serves as Vice President, Operations and Strategy for the Women’s Business Council – Southwest in Irving, Texas. In this position, Wills is responsible for driving the overall strategy for the organization, including all marketing and communications as well as major fundraising and outreach initiatives.

Wills previously served as Senior Vice President for Development at Texas Women’s Foundation, Dallas, which is the largest regional women’s fund in the nation. Some of her major accomplishments at the Foundation included managing and spearheading the fundraising efforts for a successful $50 million capital campaign, launching two African American Giving Circles, and creating a $100,000 donor circle.

Prior to Texas Women’s Foundation, Wills served six years as the Chief Development Officer for CitySquare, Dallas, where she helped grow their annual revenue from $9.8M to $20.02M. Wills also served in leadership and management roles with Rainbow Days, Dallas Symphony Orchestra, North Texas Public Broadcasting, and the San Antonio Spurs.

A native of St. Louis, Mo., Wills received her bachelor’s degree from the University of Missouri, Columbia, Mo. She is board-chair elect for the Association of Fundraising Professionals – Dallas Chapter and an adjunct professor at Paul Quinn College, Dallas.


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