Three Strategies for Building the Strongest Annual Fund - We Raise Foundation

Three Strategies for Building the Strongest Annual Fund


The annual fund is the foundation for all fundraising. It includes all organizational constituencies and planning is key. In this webinar, which is designed for organizations that are just getting started or those that want to strengthen their annual fund, participants will explore:

  • The importance and benefits of annual fundraising;
  • Motivations for donor giving;
  • Different types of solicitation activities.


Claudette Baker is president of Claudette G. Baker & Associates, Inc., a consulting company advising foundations, and delivering training and providing technical assistance to nonprofit organizations and their leaders to help them become effective, efficient and smart in accomplishing their mission and goals. Her consulting focuses on organizational development (strategic thinking and planning, program planning and development), project management, board governance and development, annual fundraising, leadership development and group facilitation. Baker’s career has spanned the for-profit, government, and nonprofit sectors for more than 30 years. She has an in-depth understanding of the complexities in managing and governing nonprofit organizations. Baker served as the vice president of library and nonprofit services at Forefront (formerly Donors Forum), worked as senior director of center development for the YMCA of Metropolitan Chicago, and was a regional director for retired U.S. Senator J. Bennett Johnston (D-LA).



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