Digital Fundraising: Advanced Social Advertising
Wednesday, June 10, 2020
12:00 – 1:00 pm CDT
Registration Coming Soon!
Social platforms like Facebook and Instagram provide a unique opportunity to engage people with your mission. These platforms also have advanced advertising tools that allow organizations of any size to reach past, present, and future donors in a way that optimizes your advertising spend for acquiring donations. Using Facebook’s advanced advertising tools versus the Boost feature can drive meaningful action for organizations. This webinar will discuss how to use the tools that best drive online action and show which targeting options have the best chance to increase online donations.
What you will learn:
- How to build custom audiences to reach past, current, and potential donors through Facebook’s advertising platform.
- How to structure an advertising campaign to optimize your spend.
- Why you should never click the “Boost Post” button.
Mr. Clayton Clark is the co-founder of Big Rush Marketing, St. Louis, Mo., and oversees all digital advertising for the agency. For the last three years, Clark has been certified as an expert through Facebook’s Blueprint program, which tests advertisers on their ability to create the most effective Facebook advertising campaigns for all business needs. Clark started his career as a journalist and was nominated for an Emmy for his work covering St. Jude Children’s Research Hospital. In his St. Louis community, Clark provides training seminars for non-profits and small businesses to learn advanced tactics in Facebook advertising.