Creating a Development Plan - We Raise Foundation

Creating a Development Plan


Past Webinar

It can be so easy to get focused on doing the important work of your organizational mission and inadvertently miss important steps around planning for the overall sustainability. The development plan isn’t a “nice-to-have,” it’s a “must-have!” Even if an organization has spent the time to create one, a development plan is not helpful if it sits on a shelf after completion. During this webinar, participants will explore the anatomy of creating a solid and helpful development plan, and understand the appropriate ways to use it. We will also discuss the crucial differences and unique roles the strategic plan and the operating plan play within the development plan.

What you will learn in this webinar:

  • The importance and rationale behind having a development plan
  • The components of a development plan and how to leverage and use it as an ongoing resource to guide the work
  • The importance of creating the plan from top down and how to convene the stakeholders in a meaningful way
  • The importance of building specific and measurable goals (long term and short term)
  • The importance of building specific strategies (donor retention, corporate giving, reoccurring donations, grants, etc.)


Pamela Benson Owens has been an entrepreneur for over 20+ years and is the president and CEO of Edge of Your Seat Consulting, Austin, Texas. In this capacity, she has toured the U.S. delivering customized training, strategic planning, fundraising consulting, human resources, keynote speaking, and executive coaching for corporate clients, school districts, nonprofits, higher education institutions, religious entities, and small businesses.

Benson Owens also spends a significant amount of time assisting organizations experiencing transitions and change in an interim capacity to create staffing infrastructure and stabilization, facilitate organizational culture change, and alignment with leadership to move organizations forward.

She holds a bachelor’s degree from Texas A&M University, College Station, Texas, and a master’s degree from St. Edward’s University, Austin. Benson Owens has a certification in diversity education and has also completed course work toward an advanced theological degree. She is the author of “Percolations: Reflect, Recharge, Reign.”


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