Fundraising: How Small Nonprofits Can Raise Big - We Raise Foundation

Fundraising: How Small Nonprofits Can Raise Big


Today’s fundraising professionals find themselves in the messy predicament of being in one of the sector’s most critical yet least understood roles. This can be especially difficult for those in smaller nonprofits with limited staff and resources. In this webinar, Jason Lewis will demonstrate how small nonprofits can combine insights from social psychology and the science of expertise to clean up their myriad of fundraising challenges. This process begins with a better understanding of ourselves and our organizational culture followed by greater expectations of ourselves and our donors.

What you will learn in this webinar

  • How to discern between the three types of gifts every organization receives and identifying gifts that distract fundraising teams from their true goals.
  • Why employers should contemplate the differences between the two types of passion and how to identify them in fundraising professionals in order to build long-term staff and relationships.
  • How small nonprofit’s fundraising systems are accidentally designed to produce empty, meaningless work and how to change the system to give meaningful and purposeful goals.


Mr. Jason Lewis is the founder of Lewis Fundraising and managing partner of BetterSchools LLC. In the last two decades, Lewis has raised millions of dollars for a variety of nonprofit organizations throughout the United States. He has been certified and recertified as a Certified Fundraising Executive (CFRE) and recognized as a member of the Association of Fundraising Professionals’ Master Trainers. Lewis provides the sector with an often-needed contrarian voice, willing to question deeply engrained beliefs and assumptions of how effective fundraising really works. Whether writing or speaking, Lewis challenges the prevailing wisdom about effective fundraising practices, hiring decisions, and donor behavior. He is the author of the book, The War for Fundraising Talent, an honest yet hopeful critique of professional fundraising. Lewis earned his master’s degree in nonprofit management at Eastern University, St. Davids, Penn., in 2010 and in 2014 he graduated from the College of Executive Coaching, Arroyo Grande, Calif.





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